Transparent Communication

Axis 7

Boost the sharing of information of public utility, mobilize the actors involved in communication and promote the territorial brand Agadir

5 MDHS

Ministries, SM Region, Media

Federate citizens and partners around the territorial brand of the city of Agadir

Increase the visibility of the city council and participate in the awareness of the citizens via external communication

Strengthen the relationship with the media and various institutions and partners

Improve the performance of the city council through effective internal communication

Category	N°	Project
Development of the territorial brand	1	Creation of the territorial brand of Agadir
	2	Communication campaigns around the territorial brand
	3	Creating a label for local businesses
	4	Setting up totems in the city's key places
	5	Creation of a virtual guide to the city of Agadir
External communication tools	6	Maintenance of the city council's website
External communication tools	7	Regular updating of the city council's Open Data platform
Social networks	8	Animation of the Facebook and Instagram pages of the city council
	9	Creation of popularization videos
	10	Creation of a Youtube channel for the city council
Press and media communication	11	Press releases
	12	Press kits
	13	Press conference
	14	One To One Interview
	15	Image Bank / Video Library
Institutional communication	16	Periodic meetings
	17	Periodic newsletters
	18	Emailing
	19	Idea Labs
Internal communication	20	Development of an Intranet for the city council
	21	Implementation of collaborative work tools (instant messaging, emails, document sharing...)
	22	Creation of a periodic internal newsletter
	23	Implementation of regular meetings
	24	Implementation of an internal reporting tool