Axis 7
Transparent Communication
Boost the sharing of information of public utility, mobilize the actors involved in communication and promote the territorial brand Agadir
Budget
5 MDHS
Potential partners
Ministries, SM Region, Media
Expected results
- Improve the visibility of the territorial brand
- Strengthen external communication
- Strengthen public and press communication
- Develop internal communication
Maps and illustrations
- Goals of territorial marketing
- Objectives of the city council's external communication
List of planned actions
- Operating budget
| Category | N° | Project |
|---|---|---|
| Development of the territorial brand | 1 | Creation of the territorial brand of Agadir |
| 2 | Communication campaigns around the territorial brand | |
| 3 | Creating a label for local businesses | |
| 4 | Setting up totems in the city's key places | |
| 5 | Creation of a virtual guide to the city of Agadir | |
| External communication tools | 6 | Maintenance of the city council's website |
| 7 | Regular updating of the city council's Open Data platform | |
| Social networks | 8 | Animation of the Facebook and Instagram pages of the city council |
| 9 | Creation of popularization videos | |
| 10 | Creation of a Youtube channel for the city council | |
| Press and media communication | 11 | Press releases |
| 12 | Press kits | |
| 13 | Press conference | |
| 14 | One To One Interview | |
| 15 | Image Bank / Video Library | |
| Institutional communication | 16 | Periodic meetings |
| 17 | Periodic newsletters | |
| 18 | Emailing | |
| 19 | Idea Labs | |
| Internal communication | 20 | Development of an Intranet for the city council |
| 21 | Implementation of collaborative work tools (instant messaging, emails, document sharing...) | |
| 22 | Creation of a periodic internal newsletter | |
| 23 | Implementation of regular meetings | |
| 24 | Implementation of an internal reporting tool |